Together
We Can
Fix
Fashion.
We are building a better future for our planet by connecting conscientious individuals with ethical and sustainable brands.
Problem
The facts
The Spark.
Fashionis the second most polluting industry in the world and plagued withethical 1issues, ranging from indefensible wages to unsafe working conditions. We believe the industry must change and that together we can fix its many problems. We know that shoppers will make better choices when they have access to more information. So we’re leading the charge for more responsibility andaccountability.2
Solution
The solution
This isLuv.it - A curated social commerce platform that unites the world’s foremost environmentally-conscious 3and ethically-minded fashion labels under one roof.
01
Join the Movement
We’ll connect you to like-minded shoppers and introduce you to inspiring designers committed to social and environmental causes.
02
Get Informed
We’ll show you how each designer makes a difference, so you can make educated choices that you feel good about.
03
Make Your Impact
We’ll donate proceeds from each sale to non-profit organizations that are bringing positive change to the fashion industry.
features
App Features
Download
Get the link to download the app
The future of the world
& the future of fashion
are one in the same
Spark connections
We celebrate fashion labels that not only adhere to the acceptable standards 4of the industry, but strive to raise those standards.
Cruelty-Free
Engaging in animal-friendly practices and rejecting animal-derived materials.
Handcrafted
Deep understanding of how handcrafted items can help reduce the damage of fast-fashion and avoid the negative effects of machine-driven assembly lines.
Humane
Choosing people over profits and always striving for fair trade and living wages.
Inventive
Implementing innovative processes; actively taking advantage of new technologies to improve efficiency and reduce harmful impact.
Local
Designing, sourcing and manufacturing locally, therefore empowering and supporting local economies and communities.
Sustainable
Creating, fostering and implementing systems that can survive and thrive in the long-term. Systems that are good for the planet and good for its people.
Designers we work with
Contact
Questions? Feedback? Thoughts? We want to hear from you! Simply submit the form below.
We carefully curate and support a selection of designers that are taking a stand and adopting sustainable 5and ethical practices in their businesses.
Brand Ethos
Cruelty-Free
The health of this entire planet is linked to the health of the animals that populate it. That’s why we feature vegan designers and brands that employ animal-friendly practices and reject animal-derived materials.
Handcrafted
There’s a deep connection between the clothes we wear and the hard-working hands that made them. We celebrate “the human touch” and honor the artistry and craftsmanship that allow for one-of-a-kind pieces and accessories. We also know how producing handcrafted items in smaller batches helps slow down the environmental damage of fast-fashion and helps eliminate the negative social impact of machine-driven assembly lines.
Humane
We choose people over profits. We support companies that strive for fair labor practices and afford employees basic protections without exploitation and discrimination. Companies that provide better opportunities and wages to women and underrepresented populations. Companies that promote better trading conditions in developing nations.
Inventive
We celebrate originality and ingenuity, not only in design, but also in practices and processes. We seek out designers who use new technologies to improve efficiency or enhance user experience. We seek out designers who use smart fabrics and innovative materials that are sustainably created or sourced.
Local
We strive to partner with brands that create products in the same city or country their company is based in. Both so that their profits lift up the local economy and also to help reduce the impact of transportation along production and distribution chains. We showcase designers who demonstrate concern and respect for their community and its traditions, who donate proceeds to local charities and actively support local initiatives.
Sustainable
We believe in environmental sustainability, local sustainability, and financial sustainability. We must protect our globe’s limited resources and make certain fair wages provide workers with food, shelter, and health care. And we simultaneously recognize that factories, farms, and sellers must make a healthy profit in order for sustainable systems to survive and thrive.
Boost your brand
Tap into the growing power of social commerce6.Connect with loyal customers who will fall in luv with your products and your values.
integration
We make things easy so you can relax and enjoy the ride
Luv.it works with vanguard technology, helping you keep things in sync and under control. This means zero upfront costs or complicated tech-work.
Who we are
Our mission is to help build a better future for ourplanet through fashion by connecting conscientious 6individuals with ethical and sustainable brands.
Letter
We founded Luv.it in direct response to an opaque, exploitative, unsustainable fashion industry that’s damaging our planet and its people.
Luv.it is a passion project built by a driven team of digital entrepreneurs and fashion insiders committed to building a better future.
Fashion is the second most polluting industry in the world and plagued with ethical issues, ranging from indefensible wages to unsafe working conditions. While few seem to be engaging in critical conversations about how to address these grave concerns, we believe the industry must change. So we’re leading the charge for more responsibility and accountability.
We all know that what we buy defines who we are and what we care about. But when we buy a new garment, we rarely ask where it came from, how it was made, or whose hands crafted it. When we’ve outworn old garments, we neglect to ask what happens when we discard them. And even if we’re already asking these questions, our industry makes it almost impossible to find the answers. So shoppers remain disconnected and detached from the growing crisis.
At Luv.it, we believe that people make principled purchasing decisions when they’re made aware of the social and environmental impact of their choices. We believe people want to identify as conscious, ethical consumers who care about whether factories are safe, whether materials and methods are sustainable, and whether workers are treated humanely.
So we created a marketplace to give shoppers better alternatives, and help shoppers make informed and inspired decisions about what they wear.
We carefully curate and support a selection of designers that are taking a stand and adopting sustainable and ethical practices in their businesses. We celebrate fashion labels that not only adhere to the acceptable standards of the industry, but strive to raise those standards.
We’re driven by our vision of an elevated, easy-to-use mobile shopping experience and our duty to educate others on the negative impacts of fast fashion. Because we believe our planet is at stake. We know that individual designers and shoppers can make a world of difference with their choices and their voices, so we’re here to shed light on exciting new possibilities.
Just take a look around at the designers featured by Luv.it, and we know you’ll be as inspired as we are.
Beliefs
The impact of fashion
01
People
- 1 out of 6 people in the world work in the fashion supply chain.
- 80% of garment workers are women.
- 170 million children are working in the fashion industry.
02
Planet
- 77 million lbs of textiles get thrown out every day.
- The only industry that pollutes more than fashion is oil.
- 20% of industrial water pollution comes from the treating and dyeing textiles.
03
Mindset
- 9 million pieces of clothing are consumed every hour.
- E-commerce uses 30% less energy than traditional retail.
- Air-drying clothes reduces a household’s carbon footprint by 2,400 lbs per year.
04
Product
- Greenpeace estimates 20% of clothing not to be worn once.
- It takes 900 gallons of water to make one pair of jeans (2 years of drinking water).
- The fashion industry uses 79 billion cubic meters a year (over 20 trillion gallons).
"At Luv.it, we believe that people make principled purchasing decisions when they’re made aware of the social and environmental impact of their choices"
Our promise
01
Curation
We showcase brands who live up the highest standards of excellence and impact-- their designs are flawless, their pieces are of the highest quality, and their practices show genuine compassion for our world.
02
Transparency
We empower shoppers to learn more about fashion’s flaws so that we can all work together to fix this industry. If we want real change, we need honesty, authenticity, and clarity about practices and processes.
03
Giving
We make sure to do our part. We contribute 15% of all our revenue to non-profit organizations that are truly causing change in our industry. And we enable shoppers to donate generously by giving 2.5% cashback with every purchase.